The new and latest Churchill advert. Is it making you smile?

It seems like the various Churchill advertisements of late have captured the imagination and love of the general public of the UK since it was first shown in 2019.

The latest advertisement from Churchill Insurance sees our lovable dog sliding down a Slide situated within a Fairground (2021)

The music used for the advertisement has seen a real surge of music lovers trying to find out about it and who created it!

It uses its fair share of Boombap, Hip-hop style beats that certainly get your head nodding. It is then accompanied by unique yet unusual vocals and a soulful groove that finally gets you thinking.

“I've had enough of this. Let me check Shazam or YouTube to find out what this tune is..”

The song is also been searched for via many various streaming platforms to find out what the tune is called as well.

But for now, here is the Official advertisement (*If you haven't seen it) that has been turning heads whenever it is shown and played on UK television. The advertisement is simply called:

Please watch the full advert below - that has put a smile on people within the UK. And read the comments which you will be able to read with the  YouTube video below.

Churchill Insurance – The Slide advertisement - February 2021

Now we are going to find out what song was used in the advertisement above.

Here is the tune.

Africa Express featuring Moonchild Sanelly, Mahotella Queens, Muzi, Mr. Jukes – “Morals” - 12 JULY 2019

We have even found the lyrics of the same song as well:

Our mothers don't have to know the same old song

You how parents are they don't want any wrong

I took a puff and I liked it

I'm feeling good, it's exciting

Our mothers don't have to know the same old song

We took a walk to the park just to talk rolled a joint smoked that pot we got high Lotsa guy's we had left in the house could it be we said we'd come back and rest We took a walk to the park just to talk rolled a joint smoked that pot we got high Lotsa guy's we had left in the house could it be we said we'd come back and rest

High up on-top of bailey

High up on-top of Bailey

High up on-top of Bailey

High up

High up on-top of Bailey

High up on-top of Bailey

High up on-top of Bailey

High up on-top of baaileeey

Our daddies don't have to know the same old song

You know how parents are they don't want no wrong

I went to the club and I liked it

Lost all my moral's exciting

Our daddies dont have to know the same old song

We took a walk to the park just to talk rolled a joint smoked that pot we got high

Lotsa guys we had left in the house could it be we said we would come back and rest

We took a walk to the park just to talk rolled a joint smoked that pot we got high could it be be said we'd come back and rest

High up on-top of bailey

High up on-top of Bailey

High up on-top of Bailey

High up

High up on-top of Bailey

High up on-top of Bailey

High up on-top of Bailey

High up on-top of baaileeey

High up on-top of bailey

High up on-top of Bailey

High up on-top of Bailey

High up

High up on-top of Bailey

High up on-top of Bailey

High up on-top of Bailey

High up on-top of baaileeey

High up on-top of bailey

High up on-top of Bailey

High up on-top of Bailey

High up

High up on-top of Bailey

High up on-top of Bailey

High up on-top of Bailey

High up on-top of baaileeey

Churchill Insurance had decided to change its traditional image of the company. They elected to go for CGI CGI-driven and more modern vision for the company.

The Winston Churchill-inspired bulldog insurance company, Churchill Insurance, is well known for its catchphrase “Ohh yes’;

This was first introduced into the company's advertisement in 1996, and originally featured the voice of the comedian Bob Mortimer.

The relaunch came about after audience research found that while Churchill was the ‘most-liked’ insurance brand, it was starting to “lose its edge”.

This produced a problem, given that most people start their journey to buying insurance on price comparison websites, where the price is the most important attribute.

“The brand is seen as dependable and reliable but lacks any real distinctiveness,” states Churchill’s head of marketing Lucy Brooksbank - tells Marketing Week.

“The market is cluttered and commoditized, so we need a modern and culturally relevant brand to ensure that we stand out from the crowd and gain that valuable click on a price comparison site.”

"Modernising Churchie was seen as key to that",

Brooksbank admits Churchill’s brand is “heavily reliant” on its mascot, but that he was starting to be seen as “dated and old-fashioned”.

“Our audience’s relationship with the brand is only skin deep, heavily reliant on the love of the dog, but even his star was starting to fade,” explains Brooksbank. “An updated Churchill the dog was key to modernizing the brand and remaining relevant.”

https://www.marketingweek.com/churchill-rebrand-marketing/ -  by Sarah Vizard 4th October 2019

So, since October 2019, Churchill Insurance has killed off the 1996 vision of their company. And moving towards a new CGI-inspired bulldog character, which does not speak.

Churchill moved towards this new image and used a Media and Marketing company known as Engine Creative -  TO CREATE IT ( which has now been acquired by the company called NEXT 15).

Below is the advertisement that was launched during the year 2019, which took the Insurance company of  Churchill Insurance in a different direction in regards to its advertising.

The Churchill advertisement - Church "Chill" Advert 2019

The song that was used for this advertisement was:

Britney Stoney – O.D. - July 15, 2018

 

Initially, the move toward the New Churchill Dog icon (Advert)  was met with huge disappointment.

Please see just one of the Twitter responses to the change, originally, when it was shown to the UK public

Today on Twitter, people are angry that #ChurchillTheDog is now a really well done CGI puppy and want an insurance company to stop doing whatever it wants pic.twitter.com/HIqNAkaueg

— Kyle (@kylefilegriffin) October 4, 2019

However, moving on 2 years from the last advert, comments have clearly now moved towards the positive side of things.

What are your thoughts on this advertisement and the music singles that were used in it? Give me your thoughts and views about it the songs used. Which song was your favorite, for instance?

Well, that's all, folks, for me now anyway.

Please  CONTACT US here if you want to discuss anything mentioned in this article.

Dj Mistri and the Electric Soul Show © www.electricsoulshow.com